Understanding Social Media
Preview
Social media literacy: create, engage, and stay safe.
20 content steps
5 quizzes
~375 minutes
Popular
Journey Overview
Preview what you'll learn in this journey
Journey Steps
Preview
1
Content Step 1
Content
Platform landscape: strengths and norms
2
Content Step 2
Content
Account setup, profiles, and bios
3
Content Step 3
Content
Content formats: posts, stories, reels, lives
4
Content Step 4
Content
Brand voice and content pillars
5
Quiz 5
Quiz
Checkpoint Quiz
6
Content Step 6
Content
Visual design basics for social
7
Content Step 7
Content
Online etiquette and community guidelines
8
Content Step 8
Content
Safety, privacy controls, and moderation
9
Content Step 9
Content
Audience research and personas
10
Quiz 10
Quiz
Checkpoint Quiz
11
Content Step 11
Content
Algorithms 101 and reach mechanics
12
Content Step 12
Content
Hashtags, keywords, and discoverability
13
Content Step 13
Content
Engagement strategies and CTAs
14
Content Step 14
Content
Social listening and comment management
15
Quiz 15
Quiz
Checkpoint Quiz
16
Content Step 16
Content
Collaboration and influencer partnerships
17
Content Step 17
Content
Scheduling and content calendars
18
Content Step 18
Content
Cross-posting vs native content
19
Content Step 19
Content
Analytics and interpreting insights
20
Quiz 20
Quiz
Checkpoint Quiz
21
Content Step 21
Content
A/B testing posts and creative
22
Content Step 22
Content
Handling crises and negative feedback
23
Content Step 23
Content
Monetization options and disclosures
24
Content Step 24
Content
Building a sustainable strategy
25
Quiz 25
Quiz
Checkpoint Quiz
Ready to Start Learning?
Sign in to start learning and track your progress.
Interactive Learning
Engage with content through explanations and quizzes
Progress Tracking
Track your learning progress and achievements
Earn XP
Gain experience points as you complete steps