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    Advanced Digital Marketing

    Pro Only
    Preview

    Comprehensive marketing skills across SEO, content, analytics, and ads.

    24 content steps
    6 quizzes
    ~450 minutes
    Popular

    Journey Overview

    Preview what you'll learn in this journey

    Journey Steps

    Preview
    1

    Content Step 1

    Content
    Audience research and JTBD
    2

    Content Step 2

    Content
    Positioning and messaging strategy
    3

    Content Step 3

    Content
    Content strategy and editorial calendars
    4

    Content Step 4

    Content
    SEO mastery and technical health
    5

    Quiz 5

    Quiz
    Checkpoint Quiz
    6

    Content Step 6

    Content
    Keyword research and search intent
    7

    Content Step 7

    Content
    On-page SEO and internal linking
    8

    Content Step 8

    Content
    Link earning and digital PR
    9

    Content Step 9

    Content
    Conversion copywriting essentials
    10

    Quiz 10

    Quiz
    Checkpoint Quiz
    11

    Content Step 11

    Content
    Analytics setup and attribution models
    12

    Content Step 12

    Content
    Experiments, A/B and multivariate tests
    13

    Content Step 13

    Content
    CRO and landing page optimization
    14

    Content Step 14

    Content
    Email list growth and deliverability
    15

    Quiz 15

    Quiz
    Checkpoint Quiz
    16

    Content Step 16

    Content
    Segmentation, automation, and personalization
    17

    Content Step 17

    Content
    Lifecycle campaigns: onboarding to win-back
    18

    Content Step 18

    Content
    Social strategies by platform
    19

    Content Step 19

    Content
    Paid media planning and budgeting
    20

    Quiz 20

    Quiz
    Checkpoint Quiz
    21

    Content Step 21

    Content
    Creative testing and ad fatigue
    22

    Content Step 22

    Content
    Bidding strategies and pixel quality
    23

    Content Step 23

    Content
    Influencer marketing and partnerships
    24

    Content Step 24

    Content
    Community and referral programs
    25

    Quiz 25

    Quiz
    Checkpoint Quiz
    26

    Content Step 26

    Content
    Dashboards and KPI reviews
    27

    Content Step 27

    Content
    Forecasting and OKRs
    28

    Content Step 28

    Content
    Compliance and data privacy in marketing
    29

    Content Step 29

    Content
    Building a growth playbook
    30

    Quiz 30

    Quiz
    Checkpoint Quiz

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    Earn XP

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